Bachelor of Fine Arts in Visual Communication (BFA) with a concentration in Web Design

The growth of the Internet and the expansion of the World Wide Web have generated a variety of occupations related to the design, development, and maintenance of websites and their servers. For example, web designers are responsible for day-to-day site creation and design of websites. As these sites take on an ever-more-important position in the operation of business, from commerce to communication, web designers play an increasingly significant role in a company's success.

AIU offers a Bachelor of Fine Arts in Visual Communication with a concentration in Web Design that can help prepare students to become creative and technically proficient web designers. This degree program integrates theory, practice, and team-oriented learning to help students develop the skills and knowledge they need to succeed in the field.

The Visual Communication program at AIU is designed to educate and develop artistic and imaginative students for careers in the fields of commercial art and design. The program emphasizes the development of the thinking process and the ability to solve design problems creatively. Students can learn the principles, practical applications, technologies, and methodologies used in solving complex design problems in a creative and unique manner.

Career Opportunities

The BFA in Visual Communication with a concentration in Web Design can help prepare students interested in developing and advancing a career as a/an:

  • Web Designer
  • Digital Artist
  • Flash Designer
  • Web Manager
  • Internet Marketing Designer

Challenging, Relevant Coursework

The BFA in Visual Communication with a concentration in Web Design features industry-relevant coursework taught by faculty members with real-world experience in the field. Key topics addressed in this degree program include basic and advanced techniques of web design, file formats for online delivery, digital graphics, animated web graphics, and interactive software.

Students who successfully complete the program should be able to:

  • Plan and create effective, cohesive design solutions using a variety of media.
  • Use current software and technology to create digital compositions while applying color theory and graphic design principles.
  • Plan and design interactive projects that demonstrate navigational and organizational methodologies.
  • Apply project management and teamwork skills to address digital design industry issues.
  • Develop skills for effective oral and written communication, presentation, and critical thinking.
  • Apply business principles and practices that satisfy project requirements.
  • Refine existing pieces for inclusion into a professional portfolio

Concentration courses for this program include:

  • Advanced Digital Graphics
  • Multimedia
  • Multimedia for the Web
  • Advanced Web Design

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American InterContinental University Los Angeles